Spirits for Booklovers

Powell’s Books and Rogue Ales and Spirits, two unique Oregon businesses, have collaborated to create White Whale Ale, a beer that’s dedicated to everyone with a thirst for books and artisan craft beer.

White Whale Ale is infused with the sea-faring spirit of Moby-Dick. Michael and Emily Powell took pages from a copy of the book and, along with Rogue Brewmaster John Maier, placed them into the brew kettle.  Moby-Dick is especially meaningful to Michael Powell, who was inspired to become a bookseller when he found a first edition of the novel in a box of books he’d purchased.

White Whale Ale was brewed in honor of Powell’s Books 41st Anniversary.  Powell’s Books’ flagship store in downtown Portland, Oregon covers an entire city block and contains more than one million new and used books. It also serves customers worldwide through Powells.com.

White Whale Ale is available at Rogue Hall in the heart of the Portland State University campus and the Rogue Distillery & Public House located in Portland’s historic Pearl District, just blocks from Powell’s Books on Burnside.  Commemorative bottles may also be purchased online at http://www.rogue.com.

A second ale for booklovers has been created by a Belgian-style brewery in Cooperstown, NY based on themes and characters in A Game of Thrones by George R. R. Martin.  The first beer in a series, Iron Throne Blonde Ale, will be inaugurated nationwide in late March.  A total of four beers will be introduced by Brewery Ommegang to coincide with season premieres of HBO’s “Game of Thrones” television series based on the novel by George R. R. Martin.


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